Ads 468x60px

Friday, March 21, 2014

What You Need to Know About Digital Image Files

At one time only designers needed to know the different file types of digital images and how to use them, but times have changed. People who aren't designers are using the web, blogging and uploading images more than ever. With just a few tips, you can make your images pop and stand out among the masses. 

Image Files for the Web
There are 3 standard image files that are used on the web: 1) jpg, 2) gif, and 3) png. These files are best known for their compression ability and are recognized by most browsers. The average resolution size for a web image ranges from 72 - 150 dpi (dots per inch). The higher the number, the higher the resolution, which means the larger the file size and download ability takes longer. 

JPG or JPEG - Stands for Joint Photographic Experts Group and is the most commonly used file type on the web. It is best known for the ability to compress without losing quality. This file type cannot be used on a transparent background. Notice the basketball image to the right. On a white background it looks transparent because the background is white, but if we cut and paste it on another image, you can see the white background on the image below. The floor is the background, but with white around the ball, it looks awkward. 

PNG - Stands for Portable Network Graphics and is becoming more popular as it can be used on a transparent background. The ball without the white background on the image below was a png file that was cut and pasted onto the floor background. PNG files are better at being compressed without losing quality, unlike a gif file. If you have to choose between a gif or a png file because you need a transparent background, my advice is to go with the png file. 

GIF - Stands for Graphics Interchange Format and is used on transparent backgrounds. Unlike jpg and png files, it can also support animations. See the rotating earth below. Notice how the blue water has swirly lines in it? This because of resolution issues. Gifs supports up to 256 different colors, which makes it unsuitable in reproducing photos with continuous color, especially high-resolution. 

Print File Types

The following file types are not typically used on the web, but are preferred output file types for printing. The preferred resolution for a printable file is 300 dpi or higher. All of these files types can be converted into a web-based format using a program such as PhotoShop or some other photo editing program. 

TIFF - Stands for Tagged Image File Format and is often used by designers in laying out graphic design images. Since this file does not compress, it is usually large and takes up more storage space. Designers like using this file type while creating their design projects because it does not lose resolution no matter how many times it is saved. 

EPS - Stands for Encapsulated Postscript and is a vector file. While the other file formats I've listed are created by using pixels, an eps file is created using mathematical equations. Therefore, when the other images are enlarged or made smaller, they lose pixel quality, but a vector image never loses quality or proportion because of the mathematical percentages that it uses to calculate the size changes. EPS files can only be opened by special programs such as Adobe Illustrator, Photoshop, Corel Draw, etc. These files are not viewable on the web. 

PSD - Is a Photoshop file that is only recognized by the Photoshop program and some other Adobe programs. It is great for graphic designers to use while creating their design work. The resolution is excellent, it supports layers, high quality colors, transparency, animation, etc. I often create my files in psd formats and render them in one of the other formats for publishing on the web or for printing. 

Monday, March 3, 2014

Using Hashtags to Sell Books

#hashtags #socialmedia #SMM

If you are trying to sell orand promote books, or any other product or service, you need to be using hashtags with every promotional tweet and social media post. 

What is a Hashtag?

Even if you are not on Twitter, you may have seen the little hashtag symbol with the pound sign (#) in front of a word or a combination of letters and numbers such as #ff, #news, #jobs, #icarly, #glee, etc. These hashtags are used to identify and keep up with conversations and news about specific topics. Think of hashtags like the tags used to identify articles, blog posts and Amazon products for topics or items in a search. While hashtags originated on Twitter, it is no longer the only place where hashtags are used. Hashtags are now used on Facebook, Google+, Pinterest, Instagram and LinkedIn.   

Building an online platform is hard. You have to be creative in order to be heard above the noise of your competitors and all the nonsense conversations on social media these days. Lets face it, now that people can self-publish so easily, it seems like there are more authors than readers. 

Readers only have so much time between working, raising a family, and living. No avid reader has time to read all the books on his/her TBR pile. They have to pick and choose due to finances and time. As a result, some books and authors will never be read as often as others. Therefore, you have to use every available resource and tool to increase your chances of being noticed by readers searching for books. Hashtags can help you beat out some of your competition, especially those who aren't using them. 

How to Use Hashtags
1) Put hashtags above the first line of text or in the first sentence. Do this because when the blog post is shared on social media sites, it pulls the title of the blog post and the first line of text. See the examples at the beginning of this blog post. It may seem strange, but it works. 

2) Register your personal hashtags. While you can't buy or own hashtags like a domain name, you can register it with or to better manage your personal hashtag related to you or your books. Use a term to represent your author name and/or each individual book you write or even a series. This will help you keep up with the flow of responses and discussions around your books during new book launches and/or campaigns. Here is an example of a hashtag I created for a series of books #MacGregorLegacy

3) Use common book related hashtags.While it's a wonderful idea to create and register your own hashtags, some common hashtags will also bring readers to your blogs and social media sites. For instance, bloggers who post on the CFBA Blog Tour, include hashtags such as #christianfiction and/or #christianromanceThis allows them to promote other authors' books, and at the same time, lure reads to their site to discover other books as well. For a list of book related hashtags, click here. 

4) Use the #SampleSunday or #TeaserTuseday hashtags to post short excerpts to introduce your work to new readers. The Sample Sunday idea originally came from David Wisehart, but it took off with other authors. Since then Sharon Rose created a Sample Sunday Facebook page. You can read more about the idea here. Some authors post first chapters to promote their books. Why not take it a step further and post sentences or paragraphs each Sunday or Tuesday, leading up to and through a book launch for the first chapter? 

Are you using hashtags? Have you ever registered a hashtag? 

Agent News

Blog List

Editors Blog News