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Wednesday, December 21, 2011

Buzz Words Breeds Success

Buzz words can be a useful PR tool. Let's face it, buzz words make an otherwise boring topic, interesting. In the media world they create excellent sound bytes and noteworthy headlines. Consider it the spice in the mix.
What do you think of when you hear the word Brangelina

That's right, Brad Pitt and Angelina Jolie. 

The reason the media uses buzz words, is because they work

Which is more likely to get your attention?
1) Early Intervention utilizes entertainment as education
2) Edutainment is the new early intervention

The media has been creating buzz words for ages. Greensboro, North Carolina wasn't always Greensboro. It was incorporated as Greensborough in 1808, but the city's local newspaper, the Greensboro Patriot kept printing the city's name as Greensboro. It saved them ink, print space, and was easier on their old fashioned printing machine. The result? It ended up influencing the name change of the entire city to Greensboro in 1895.

Not only are buzz words helpful to media people, but they can also benefit authors and publicists when used appropriately and creatively. When writing press releases, blogs, and new pitches, authors need to think in terms of a journalist. The market is saturated with editors, reporters and producers receiving thousands of daily pitches. By using a buzz word, phrase, or catchy headline, you'll have a better chance at edging out the competition.

Note: This is for news editors for promotional purposes, not book editors who you are pitching or sending a proposal to in the hope of getting your book published. Standing out to these editors for any other reason beyond a compelling, well-written story could work against you.


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