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Monday, August 11, 2014

Build a Platform Without Steroidal Fluff

#blogging #platform #social media
Building a platform often includes creating a blog. First time bloggers are usually overwhelmed and have no clue where to start. Let’s take a look at a few ideas that will get you successfully started on building your platform.
First, you need to ask yourself a few questions:
  • Do you have time to create a blog?
  • Are you committed to maintaining a blog?
  • Will you bring something new to an already over-saturated market?
  • Can you adapt to market trend changes?
  • Do you see blogging as a burden?

Social media is booming and everyone feels like they need a platform. Blogs and podcasts are all over the web and it seems like everyone is concerned with content. People think beyond words when it comes to blogging. Content includes videos, images, and podcasts. In order for your blog to attract interest, you must provide information that people want. Merely creating steroidal fluff will get you criticized and ignored.

Your blogging content needs:
Valued Information – Share content that you have learned and are knowledgeable. Teach others what you know. Try not to sound like everyone else. This will help establish credibility, trust and likability.

Creative Mixture – Your blog must keep visitors interested and entertained. Utilize images, photos and videos to get your points across in an exciting and creative way.

Distinction – Separate yourself from others by approaching your topic from different angles. Don’t be afraid to allow other knowledgeable colleagues to guest post on your blog. This will help you gain access to new patrons that might not otherwise visit your blog.

Consistency – Blogging once a month is unacceptable as readers will forget about you or lose interest. Most readers have a reading schedule, so post a schedule for your blog and stick to it. Blogging 2 to 3 times a week should be sufficient.

Organization – Readers who find your blog for the first time will want additional information similar to what initially landed them on your blog. Creating static web pages with your best posts in various categories is an excellent way to organize an archived system. Have a search feature in the sidebar to make it easy for readers to find what they are looking for.

Search Engine Optimization (SEO) – While it is important to get your pages ranked higher on a web search, steroidal fluff stuffed with multiple keywords in your titles and posts could backfire on you. Google may drop your site in the rankings and you and your site could be labeled unreliable and untrustworthy. The best SEO is creating original content that is relevant and helpful with a few select keywords.


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